Toss in a Load of Hope

Can you remember the last time you used a laundromat? The last time I was without so much as an apartment laundry room was almost 20 years ago. I have fond memories laundromats. They’re great for people watching after all. And then there was that time the hot Jehovah’s Witness had me all but swooning before he handed me the ‘tract’ that depicted the heathen woman (presumably me) being consumed by the ravaging flames of hell.

But I digress…..

I long ago left public laundry doing behind. But what if a disaster (like last month’s NWA ice storm!) robbed me of the pleasure of my beloved Maytag Neptune? What would I do? What would you?

Enter Proctor & Gamble and their Loads of Hope program. (And we just love P&G here in NWA anyway, don’t we?).

What Is Loads of Hope?

Ever since Hurricane Katrina in 2005, Tide Loads of Hope trucks have been rolling into communities that have been clobbered with a natural disaster. The free mobile laundry service consists of a truck with 32 high-efficiency washers and dryers stationed that can do 300 wash and dry cycles a day. That’s about a year’s worth of laundry for a single family.

In addition to the trucks, Loads of Hope vans partner with local laundromats to provide free laundry service.

According to P&G, Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families since the program’s inception. How cool is that?

The Program Rolls On

The coolest thing about Loads of Hope – and the silver lining to our country’s most devastating natural disaster – is that the program is ongoing. It is poised and ready to take action whenever and wherever there is a need in our country.

How You Can Help

You can support the Tide Loads of Hope can also be supported through the purchase of a Tide Vintage Tee. They’re pretty cute and all profits go to support families affected by disaster.