What’s Wrong With This Advertising Model?

I have been in love with Pandora for a while. It is the ultimate running companion. Since I use the free version, after about 40 minutes an ad comes on. Then my music resumes and all is right with the world. I don’t mind the advertising. I wonder how they know someone listening to Ludacris is also in the market for laundry detergent, but it’s all good. Usually when I run I listen to upbeat pop or rap, but occasionally, when I am feeling extra one-with-nature I’ll turn on the Gregorian Chant channel. I turn the volume down low so I can hear the birds chirping and the wind rustling through the trees along with the voices of the monks (or studio musicians-whatever). I’m peaceful like that.

This morning I got my chant on. After 40 minutes a song ended and my internal reverie was interrupted by this too-cheerful message:

“That one always gets me going!” Followed by some pitch for soap or cleaning products or a nonstick something or other.

Pandora, one word: customization.